The New England Fitness Company (NEFC) brought me on board to enhance their appearance and professional presence in the Health and Fitness Industry.

I redesigned the logo to present a bolder, more althletic look. Next we redesigned the website to highlight their workshops and presenters.

The website was built in WordPress to make use of the inherent contact management system. NEFC has future plans to host a blog.

Finally, a new brochure was designed and distributed to 3000+ fitness professionals and health clubs in the New England area.

Original NEFC Logo

Original NEFC Website.

Redesigned Logo

Website Home Page with a 3-column layout. Future versions of the website will use Blog posts to populate the home page content.

Pages (sections) containing sub pages and sub menus will use a 2-column layout.

Auxillary pages such as News, About, Terms of Use, etc. use a single-column layout.

New NEFC Brochure Design (Trifold – Outside)

New NEFC Brochure (Trifold – Inside)