Tom Scotto - Product, Service, Graphic and Website Design

Stage5 Cycling Website Redesign and Development

tscotto — Tue, 21 Jul 2009 01:10:04 +0000

There were 2 objectives in revisiting the Stage5 Cycling website: (1) to move off of the IBM Lotus Domino platform and convert the site to Wordpress and (2) refresh the design to reflect an updated focus on indoor and outdoor cycling.

Features

Wordpress Custom Template
Online Porfolio
Dynamic Featured Content

Visit the website at www.stage5cycling.com

Home Page Design

Secondary Page Design

Boston Sports Clubs – Davis Square Grand Opening

tscotto — Sat, 04 Jul 2009 01:21:54 +0000

Designed a promotional piece for BSC to highlight the opening of their 3rd floor which includes their new indoor cycling studio. This was produced as an 11″x17″ poster and 8.5″x11″ flyer/handout.

Show Up and Throw Up

tscotto — Mon, 29 Jun 2009 18:49:59 +0000

Have you ever been part of a product demo where the salesperson refused to listen to what you or your client needed. Instead they proceded to plow forward, spewing feature after feature. Can anyone stop him?

One of my clients was looking for an online training tool. A tool that can deliver training videos, podcasts and documents to their users and track progress. My client setup a meeting with this online training company and invited me to attend since I function as his application architect and strategist. To be kind to the salesperson (I actually like the company and product), I will not mention any names.

I Was Prepared… but Not for This.

Now I prepared thoroughly for the meeting buy creating a one-page list and brief description of our applications current features and those we wish to add (hoping their product would provide them). I even created (and printed) a large scale Visio drawing providing an overview and relation of all features. The salesperson introduced himself as he powered up his laptop. He told us about his company (which was very impressive). Here is where I “sort of” made the mistake that launched the sales vomit… I asked him how he would like to start. I partially wanted to see how he would approach us – a prospective client.

Rube Goldberg Attacks!

As my opening question trailed off, a massive, multi-tiered, matrix of stuff (…well features) appeared on his laptop screen. Seeing this, he immediately responded “let me show you some of the features of our product”. OK, I thought he had done his homework and checked out our company and website, so I assumed he would just pluck out a few “key” features to get us excited…

NO! He went to the top of that Rube Goldberg-esk matrix and began explaning every module and function!

Can Anyone Stop Him?

I couldn’t take it and interupted him. I suggested that it might be helpful for him to look at the feature overview and large-scale Visio presentation before continuing, to guide him toward the features that would be most applicable to my client. He brushed me off, and without missing a breathe, continued on the Goldberg highway, stringing together module to feature to function.

I sat fuming… What a waste of time. My client was paying me a consultant rate to sit and listen to this. I looked at my client… my client looked at me. We exchanged expressionless stares, but we were both communicating fluently – “Get this guy outta here!”

After 10 minutes of non-stop feature overload, I couldn’t take it anymore and stopped the salesperson. He had built up so much momentum that he almost choked on his tongue. As he tried to stop, almost an entire paragraph disappearing in the mist as the runaway train came to a hault. This time my comment was NOT in the form of a question or suggestion. I told him that we need to look at our application and the features we need before he continues.

Get Him OUTTA HERE!

He actually appeared to have an attitude as if I had interupted him in the middle of a Broadway play dialogue. His attitude was so obvious that I kept my overview extremely brief in an effort to end the meeting. Fortunately, he was tuned into this (some how I think he has experienced this response before). We thanked him for coming and told him we would call if we had further questions.

After the salesperson left, my client and I just stared at eachother and then off into space for what appeared to be 20 minutes. What in the world just happened? Was that real?

What a shame. The company and product the salesperson was representing was excellent. They had the features we needed and more. We were so turned off by this forced presentation that we never called the company again and found another suitable solution.

This definitely made me think twice (if not 3 times) about listening to my customers FIRST, before opening my mouth. Verbal vomit is not pretty.

Thera-Roll Packaging

tscotto — Thu, 11 Jun 2009 02:19:53 +0000

Designed the product packaging for Thera-Roll’s new foam rollers. There were 3 different styles and 3 different sizes. The packaging that wraps around the foam roller has a poster of exercises on the reverse side.

Packaging Outside

Packaging Inside – Poster

RiskManager Website Redesign

tscotto — Wed, 27 May 2009 01:31:23 +0000

After completing a website design framework, we continued to redesign the RMnet website, changing the name of the application/website to RiskManager.net. This website was developed in Wordpress to incorporate dynamic content and integrated CMS.

Website Features

Custom Wordpress Template
Customized Headers
Database-driven partner section
Updated Logo

Visit the website at www.riskmanager.net

Home Page Design

Secondary Page Design

Equinox Fitness – Cycling Fundamentals

tscotto — Sat, 23 May 2009 01:52:16 +0000

Designed a poster to promote a cycling fundamentals series at their Boston Back Bay club. Produced as an 11″x17″ poster and 8.5″x11″ flyer/handout.

Stage5 Cycling – Biomechanics Brochure

tscotto — Mon, 11 May 2009 01:43:57 +0000

Designed the brochure for Stage5 Cycling’s new Biomechanics Lab in Arlington Ma. The tri-fold marketing piece is one of a number of pieces that need to be produced as the lab get running.

Brochure Outside

Brochure Inside

RMnet Version 2.0

tscotto — Thu, 07 May 2009 22:21:46 +0000

Tom Scotto worked with David Adams of RMnet and Developer Alan Homan for a number of months to settle on the features and functionality for version 2.0.

Tom Scotto generated the bluepint and requirements specification, as well as wireframes for the user interface.

RMnet Application Overview

Thera-Roll Logo and Branding

tscotto — Thu, 07 May 2009 02:28:30 +0000

Designed the logo for Thera-Roll’s product and corporate entity.

The Worship Minstry

tscotto — Sun, 12 Apr 2009 02:45:56 +0000

Designed a website on the Wordpress platform to help unify and assist communication for musicians, singers, dancers, sound engineers and stage hands.

Website Features

Events Schedule
Secure Music Library for PDF and MP3
Customized Mailing Lists
Secure Support
Dynamic Content for Updates / Events

View the website at www.theworshipministry.org