Worked with ICA founder, Jennifer Sage, to bring her dream to fruition. Her dream was create a mobile app to help coaches and instructors inspire and educate their students.
Created the personas, requirements specification, information architecture, wireframes, and hi-res prototypes. Responsible for managing the development of the app and designing the sales and marketing materials, including the logo design.
The app was originally called Sage Coach, but later renamed to Cuez.