Steve Rankel and I began this venture in August of 2006 as a product management and product marketing company. After a few months of business development it became clear that a singular focus was the best route to success. We decided that the product marketing emphasis had the most potential and presented a clearer set of boundaries.
My initial role included building the company’s infrastructure and processes while providing technology support and branding and design expertise. I was responsible for Product180’s logo and branding, website design and development and production of collateral and promotional materials.
Steve and I still work closely together on projects merging our product management and product marketing skills to provide a full set of services for clients.