Steve Rankel and I began this venture in August of 2006 as a product management and product marketing company.  After a few months of business development it became clear that a singular focus was the best route to success.  We decided that the product marketing emphasis had the most potential and presented a clearer set of boundaries.

My initial role included building the company’s infrastructure and processes while providing technology support and branding and design expertise.  I was responsible for Product180’s logo and branding, website design and development and production of collateral and promotional materials.

Steve and I still work closely together on projects merging our product management and product marketing skills to provide a full set of services for clients.

We spent many hours of business development to settle on a name for the company. Once we landed on the name, I generated 5 different versions of the logo from which we decided on this one.

This is the orignial version of the website including a multiple emphasis on Product Marketing, Service Product Management and building Cross-Functional Teams. I am currently working on the new version with a strict product marketing focus.